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Aloha Poke Co. announced the opening of the first of eleven planned stores for the Houston subway market. Husband and wife, Amanda and Corey Tabb of Cypress, lead Aloha Poke’s entry into the Lone Star State. The new Aloha Poke is located in the Fairfield Town Center shopping mall at 29040 Highway 290, Suite A05 in Cypress, Texas.
Amanda and Corey approached the idea of fast-casual franchising at the height of the COVID-19 pandemic in order to diversify their financial futures with a business model that created additional sources of income, gave them more control over their current finances, while maintaining a portfolio of assets for the whole generation founded company to leave their three daughters. With Amanda continuing to have a successful career in the Texas oil and gas industry, Corey recently retired from the same industry. The couple’s team strove for restaurant franchising concepts that would encourage environmentally friendly, sustainable food sourcing while also providing members of their Cypress community with a high quality, healthy fast casual food option.
“We’re excited to be the first aloha poke restaurant in the state we love, the state where we raise our children,” says Amanda. “As first-time franchise owners, we chose Aloha Poke for a number of reasons, including the brand’s franchise development program, projected ROI, ease of use, low staffing requirements, and most importantly, the sheer beauty and high quality nutritional value of the special menu of the brand.”
Amanda and Corey also cited that the brand’s ability to show success behind its core values made the decision to own a franchise very attractive. These core values include Aloha Poke’s brand promise to offer fast, freshly packaged fish and raw ingredients in sushi quality, its corporate governance to present a transparent FDD during the discovery process, smaller brick and mortar buildings and sustainable food logistics.
The proposed Houston expansion nearly doubles Aloha Poke’s entire franchise inventory and leads the brand’s long-term development plan in other metropolitan areas such as Dallas / Fort Worth and Austin.
“Aloha Poke Co is excited and very proud to welcome Amanda and Corey to the Aloha Poke franchise family,” said Chris Birkinshaw, CEO, Aloha Poke Co. “Houston is one of the fastest growing and most culturally diverse markets of the country, and so are we. I’m very excited to launch the Aloha Poke brand with incredibly dedicated franchisees like the Tabb family. “
According to industry analysts, the poke food market is expected to grow by $ 1.2 billion through 2024. Aloha Poke’s franchising is uniquely equipped to meet this growing demand with consumers looking for new, innovative ways to eat healthier on the go.
“Aloha Poke is the perfect example of where fast casual consumer trends are headed,” adds Birkinshaw. “The COVID-19 pandemic has posed operational challenges for many food and beverage franchises. While our approach is also affected, it has managed to bypass some of the more serious problems restaurants are facing today, while also responding to the growing consumer trend for healthier, more nutritious foods. Aloha Poke’s expansion is attributed to ease of use, sustainable food sourcing practices, lower overheads and a healthy, specialized menu. “
Given the rapid acceleration in convenience trends due to the pandemic, the current challenge for restaurateurs and brands is to cover the high labor and operating costs, anticipate consumer behavior due to COVID and what consumers want in a safe and secure way fast way to deliver. In many ways, Aloha Poke was moving towards this reinvented fast-casual franchise concept long before the pandemic hit.
“The restaurant of the future was in development before the pandemic hit our lives,” says Paul Tripodes, VP Franchise Development, Aloha Poke. “Franchises that are geared toward less consumer friction, less reliant on a nuanced physical brand experience, and more focused on the digital experience are likely to have fewer growing pains in the short and long term. COVID has simply set the fuel of change in the food and beverage industry on fire as the future of restaurants is being rethought in the present. “
The news and information contained in this press release has not been endorsed by QSR, Food News Media, or Journalistic, Inc.
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