Beer giant Anheuser-Busch is coming to Austin in with new office
[ad_1]
The beer giant Anheuser-Busch is coming to Austin to tap into the region’s marketing talent.
The St. Louis-based company has selected Austin as one of four cities for its marketing activities as “regional consumer centers”. The other hubs will be in St. Louis, Los Angeles and Miami.
State to Texas Firms:If you need a COVID-19 vaccine, you could lose your alcohol license
The Austin office opens downtown this fall. It is planned to start with a team of 20 employees in the first year, said Marcel Marcondes, chief marketing officer of Anheuser-Busch, the American-Statesman. The office will consist of a mix of existing and new hires, with the aim of growing over time, he said.
“These new hubs will give us a huge advantage in two ways,” said Marcondes. “First, it helps us be even closer to consumers by gaining deeper insight into local consumer tastes and preferences.
While Anheuser-Busch will maintain its central marketing location in New York, the new hubs will enable the company to better connect with customers, Marcondes said.
More:Rise in COVID slows Austin’s plans to return to the office
“The regional hubs will host multifunctional marketing teams in functions such as Insights, Innovation, Digital and Analytics that will influence our strategies both locally and nationally,” he said. “These hubs will also become an important part of our culture. And just like our New York City office, they’ll take on part of the personality of these amazing cities. “
The story continues below.
Austin was a “natural choice” for Anheuser-Busch
Marcondes said Austin fits in with Anheuser-Busch’s new marketing strategy.
“Austin was a natural choice for a regional consumer center because it is a growing community brimming with local talent and already known as a technology and innovation hub for excellence,” he said.
“We picked cities that we believe will determine future trends, where consumers are already influencing culture. The closer we are to consumers in these key markets, the better positioned we are for future growth, ”he said.
Live music in Austin:ACL Fest requires all participants to have a negative COVID-19 test or proof of vaccination
Anheuser-Busch is one of a number of companies that recently opened a store in Austin in an effort to enter the job market. This week, financial tech giant Green Dot announced that it was moving its headquarters from Pasadena, California to Austin.
Business and individual migration to the metropolitan area continues to be a driver of Austin’s economy, according to research firm JLL.
More:Financial technology giant Green Dot is moving its headquarters from California to Austin
“Of the 53 headquarters that left California in the first half of 2021, 20% of those companies decided to move to Austin,” JLL said in a recent report.
Anheuser-Busch merged with Belgium’s InBev in 2008 in a $ 52 billion deal. The combined company is now called Anheuser-Busch InBev, and Anheuser-Busch acts as a subsidiary of the beverage conglomerate.
The portfolio of the Belgium-based company includes over 400 beer brands, including Budweiser, Corona, Michelob and Stella Artois.
Anheuser-Busch saw sales decline in the United States, Europe, the Middle East and Asia Pacific as stay-at-home orders came in due to the coronavirus pandemic. The company also faced logistical challenges such as rising transport prices and sourcing cans during the pandemic.
[ad_2]