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Darn Tough Vermont – a manufacturer of premium all-weather outdoor and lifestyle socks with a lifetime warranty – wanted to drive consumer engagement and sales of certain products through social channels. KERV provided solutions with its patented technology that quickly identifies any object, product or talent at its pixel edges, thus enabling deeper interactive experiences. In addition, the social embed product highlights important product information, which significantly increases the time users spend on creatives. This provided a clear path for Darn Tough to increase the commerce success of their social channel.
The ongoing campaign with KERV Social Embed clearly outperformed the non-interactive videos. Darn Tough found that link-out rates to popular product pages hit 60 to 73 percent. The campaign has already increased click-through rate (CTR) by 106 percent and website purchases by 74 percent. In addition, the videos supported by KERV technology achieved a 127 percent higher return on ad spend (ROAS) and reduced cost-per-click (CPC) by 59 percent.
“Our partnership with Darn Tough demonstrates the immense power of interactive video,” notes Marika Roque, COO of KERV. “Our technology is helping this brand increase ad ROI, increase sales and transform customer loyalty.”
“KERV’s technology stood out for us by allowing users to educate themselves and purchase our products within a cohesive social UX,” notes Leyna Jackson, Paid Marketing Manager at Darn Tough. “We are so impressed with the test results and are now at 13 weeks counting where the KERV interactive experience outperforms the control group in terms of ROAS, purchase value and CPC.”
To learn more, please contact Jeannine Jacobi from Fresh PR at 323-903-7063 or [email protected], or visit https://kervit.com.
About KERV Interactive
Based in Austin, Texas, KERV Interactive is the world’s most advanced interactive content and data company, revolutionizing the future of video engagement through dimensional storytelling. The digital advertising platform from KERV was built on the latest, patented technology and offers brands, agencies as well as creative and data science teams exceptional added value by creating connections between audience and brand like never before. KERV technology uses groundbreaking machine learning techniques and AI with unmatched processing speed and detects depth, dimension and objects in a video just as accurately as the natural eye. KERV turns every frame in every scene of a digital video into an immersive, interactive experience for consumers.
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