Deathcare Pioneer Makes Space for Grief on TikTok | Texas News
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Austin, Texas, November 9, 2021 / PRNewswire / – Grief wellness pioneer Eterneva, who recently completed a $ 10 million Series A, has done what many thought was impossible – went viral on TikTok 24 times in the past year and grew a fan base from zero 1.2M People – outperform brands like Nike and McDonald’s.
Eterneva did what many thought was impossible – gone viral on TikTok 24 times in the past year.
This is all the more impressive given the end-of-life category Eterneva operates in. “says the CEO and co-founder of the company, Adele Archer. “As a culture we struggle with grief, but with TikTok we’ve found a way to make that grief more accessible, humane, and solemn.”
Eterneva, who uses the carbon from the ashes and hairs of cremation to make memorial diamonds, shares stories on her TikTok ranging from customer testimonials and family footage to behind-the-scenes insights into the science involved in the diamond-making process in their laboratory Austin, Texas.
“What was really amazing is that we saw such a wide variety of topics on TikTok that appeal to consumers,” said the company’s vice president of marketing David Sweet. “From videos showing customers unpacking their loved ones’ diamonds for the first time to the scientific process behind extracting carbon from ashes or hair, the stories have spoken to our audiences in an uplifting and understandable way.”
Now that the holidays are approaching and sad people without their loved one or pet are facing the solitude of the holidays, the company is partnering with a variety of TikTok creators for the first time to let more people know that Eterneva diamonds are an option for those who have lost a remarkable person.
“Everything we do at Eterneva is focused on transparency and authenticity,” says Sweet. “Because of this, it was a natural next step for us to work with creators who share the same beliefs and have built a real, passionate following.”
These TikTok creators span euthanasia, lifestyle, pets, and jewelry, and bring a variety of unique perspectives to the campaign. Each creator is carefully scrutinized and encouraged to share their own journey with grief, along with the reason they believe Eterneva is a memorial option worth considering when a person is ready.
An example is Creator Jess Chamberlain (TikTok-Handle @jesschamberlain_), who lost her daughter Kennedy to cancer in 2018. “I love how powerful Eterneva feels in remembering loved ones who have died, and I can think of no better way of remembering them than with a diamond,” said Chamberlain.
During this very first holiday campaign, Eterneva hopes to make the conversation about grief and memory more open and approachable. “Although grief is universal, each person’s story is so unique and deserves to be shared. Stories are what connects people, reduces loneliness, and ultimately helps people move forward in celebration and honor of loved ones who have lost them, ”says Archer.
Find out more at eterneva.com or visit your TikTok at tiktok.com/@eterneva.
About Eterneva:
Eterneva is a consumer technology and grief wellness brand that reinterprets the experience of loss by creating diamonds from ashes or hair. Not only is Eterneva a beautiful way to remember, but it also offers a participatory experience centered around the journey of diamond creation – designed to bring shine and healing to those in mourning. Eterneva sends personalized pictures, videos and updates of the transformation every month and even invites customers to join the process by asking them to. come Austin to start the diamond machine of your loved one. According to research by Baylor University, 82% of people said the Eterneva experience had a positive impact on their grief. Eterneva is based in Austin, Texas, and has been featured on Inc and Forbes 30 Under 30 as well as Shark Tank and received investment from Mark Cuban. To learn more, visit eterneva.com, hear from customers on Eterneva reviews, or learn about the science behind converting ashes to diamonds.
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SOURCE Eterneva
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