Dogdrop Announces $2.9M in Funding to Scale New Franchising Model
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THE ANGEL–(BUSINESS WIRE) – Dogdrop, a Los Angeles-based dog grooming startup, today announces 2.9M funding to Gaingels, The Helm, and pet care leaders including Mars PetCare and Wag CEO Garrett Smallwood! Dogdrop is also announcing the launch of its new franchise business to meet the dramatic increase in demand for dog grooming services.
Dogdrop offers convenient and flexible dog grooming, inspired by a new generation of dog parents looking for a higher quality alternative that suits their lifestyle. The modern, well-designed locations offer an open game with highly qualified staff so that dogs get the right mental and physical stimulation even if they are only in the dogdrop for an hour or two. The flexibility of their payment options and the encouragement of short “Quick Stop” stays increases the accessibility of their services and opens the market for users who do not necessarily need all-day dog care.
Dogdrop was founded by Science Inc., the startup studio behind DogVacay, which merged with Rover and is now publicly traded. Dogdrop opened its first location in Downtown Los Angeles in January 2020 just before the COVID-19 pandemic and has supported the overwhelming wave of new dog parents and puppies as pet adoption reached an all-time high.
On the heels of this dynamic, Dogdrop is keen to find the right multi-unit operating partners willing to own key market areas, along with real estate developers interested in multi-unit deals. Dogdrop specifically seeks those who want to change dog grooming by providing a higher level of service, experience, and accessibility to the 90 million dogs in the United States
“Dogdrop brings a new approach to the traditional franchise model with hands-on support from site selection to membership retention,” said Shaina Denny, Dogdrop Co-Founder and CEO. “This round of financing enables us to provide a support system that enables rapid amortization and profitability for the operating partners, while at the same time keeping the quality of care and experience constant and at the highest level.”
Initial franchise expansion plans include the company’s presence in Los Angeles as well as growing midsize cities such as Austin, TX; Denver, CO; Charlotte, NC; Salt Lake City, UT and more.
The company is led by Shaina Denny and Greer Wilk, two Los Angeles-born people who are passionate about changing the grooming paradigm in the pet services industry with a more holistic approach that starts with daycare and eventually addresses all of the major aspects of dog welfare. To achieve this, they focus on space and product design that provides the most efficient, cohesive administrative and membership experience possible for their physical and digital services.
About Dogdrop:
Dogdrop is a women-based, venture capital-backed start-up based in Los Angeles on a mission to provide dogs everywhere with the best possible care, products and services so they can live longer, happier and healthier lives. Dogdrop provides better, more accessible dog care with its physical places for recreation and activity and direct to the consumer home for dog parents. Please visit http://www.dogdrop.co/franchise for more information.
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