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Julia believed that “[a] Any other name rose would smell just as sweet. ”But does it? A few years ago at the world famous Chelsea Flower Show in London I saw the climbing rose “Fourth of July” from the unmistakable breeder Tom Carruth … but it was labeled “Crazy For You”. Surely this name change has contributed to the fact that Carruth’s rose “smells” sweeter to the British rose buyer!
The US-born chef Julia Child is less well known and therefore less popular in other countries. This is why the disease-resistant rose with butter gold, known to us as “Julia Child”, is sold worldwide under six other names, each suitable for its different market. It is known as “Absolutely Fabulous” in Great Britain and New Zealand, “Anisade” in France and “Soul Mate” in Australia.
The fragrant “Memorial Day” is sold in Great Britain and Australia as “Heaven Scent” and in France as “Parfum de Liberté”. We Americans long for “Hot Cocoa”, but the British obviously prefer “Hot Chocolate” and the Aussies? Our friends down under would rather have ‘Kiwi’.
Known as “Julia Child” in the United States, this yellow blooming beauty is also known as “Absolutely Fabulous”, “Anisade” or “Soul Mate” in other parts of the world.
(Rita Perwich)
Growers spend many years working the magic that leads to a beautiful new rose. Like all new parents, they are then under pressure to find the perfect name for their new creation. Naming a rose is a difficult, but very important decision. Tom Carruth should know. Within 35 years, from 1986 to 2021, Carruth has brought 150 roses onto the market. He knows that buyers don’t buy roses with forgetful or unsightly names. But a great name? A great name can sell and hold even a mediocre rose in the market.
Prolific rose hybridizer Tom Carruth, now curator of the Huntington Library’s Rose Garden, Art Museum and Botanical Gardens, has introduced 150 roses over the past 35 years, including “Huntington’s 100th,” also known as the “Life of the Party” shown in in front of him. He also bred ‘Marilyn Monroe’ and ‘Julia Child’.
(Courtesy Tom Carruth)
How do roses get their names? It takes a breeder about 10 years to bring a new variety of roses onto the market. The new rose is patented with a “denomination”, a code name that always begins with the first three letters of the breeder’s name. For example MEI for Meilland, SPR for Jim Sproul, WEK for Weeks Roses and RAD for cyclists. RADrazz is the breeder’s name for the well-known ‘Knock Out’ rose. The beloved yellow rose ‘Julia Child’, which Carruth grew while working for Weeks Roses, is called WEKvossutono.
These breeder names are difficult to remember and not easy to use, so naming the variety with a memorable, memorable trade name is the next very important step for the breeder or nursery owner of the variety. The rose is introduced to the public once it is baptized with an easy-to-remember name that has commercial appeal.
Growers register their roses with the American Rose Society (ARS), which makes the rose eligible for participation in rose shows. They are also applying for a state registered trademark with the United States Patent and Trademark Office. To protect the reproduction rights, a plant patent application must also be submitted to the Patent and Trademark Office within the first year of the rose’s market launch.
“Memorial Day” is also referred to elsewhere as “Heaven Scent” and “Parfum de Liberté”.
(Rita Perwich)
Catchy, unforgettable names like “Sexy Rexy”, “Gourmet Popcorn”, “Ketchup & Mustard”, “Sugar Moon”, “St. Patrick ”and“ Marilyn Monroe ”can work wonders for sales – but not all catchy names can be used. Names that have already been used are only available if the original rose is out of stock. If a rose is named after an actual person, that person must give their permission. You won’t find a Michelle Obama or Hillary Clinton rose as these first ladies haven’t given their permission … yet. Mr. Lincoln, Queen Elizabeth and Pope John Paul II will always be immensely important figures in the world, and their names have forever been remembered with beautiful, familiar classic roses.
Some names and roses come together in perfect serendipity. When Carruth was looking for a name for WEKsunspa, his exquisite creamy apricot hybrid tea rose with breathtaking exhibition flowers and long stems, the naming rights of the beautiful actress Marilyn Monroe were activated for a one-time license fee. In 2003 the unique WEKsunspa, which now perfectly matches the name of the legendary actress, made its debut on the market as “Marilyn Monroe” and its fate was sealed as an unforgettable classic. Other roses that bear the names of famous people and celebrities are “Dolly Parton”, “Lynn Anderson”, “Barbara Streisand”, “Whoopi Goldberg”, “George Burns”, “Chris Evert”, “Princesse de Monaco” and ” Diana”. ‘Princess of Wales.’
David Austin is said to have chosen the name of each of his English roses to match the unique character of each rose. His romantically scented roses are named after all things British, including famous British authors such as “William Shakespeare”, “Emily Brontë” and “Roald Dahl”; Characters in British literature, “Lady of Shalott”, “Prospero”, “Tess of the D’Urbervilles”, “Desdemona”, “Bathsheba” and “Wife of Bath”; the British gardeners “Gertrude Jekyll” and “Graham Thomas”; famous British gardens, ‘Munstead Wood’, ‘Wisley’ and ‘Kew Gardens’; and the famous British towns of ‘Wollerton Old Hall’ and ‘Winchester Cathedral’. “Jubilee Celebration” and “Royal Jubilee” were named to commemorate the golden and diamond anniversaries of Queen Elizabeth. Some of Austin’s roses are named after kings, including Queen of Sweden, Princess Anne, and Princess Alexandra of Kent, and many of his varieties are named in honor of his family. “Olivia Rose Austin,” named after his granddaughter, was possibly the best rose he unveiled before his death in 2019, in David Austin’s opinion. Many agree, and “Olivia Rose Austin” – the rose – received the ARS 2020 Members Choice Award and the James Alexander Gamble Fragrance Award for 2020.
“Fourth of July” is sweeter for the British when it means “Crazy for You”. In the UK, ‘Fourth of July’ is classified as a Floribunda. In the US it’s a definite climber.
(Rita Perwich)
As curator of the Huntington Library’s rose garden, the Art Museum and the Botanical Gardens in San Marino, a suburb of Los Angeles, Carruth uses his design skills to perfectly present the collection of 2,500 roses, mostly by placing them according to size, class, shape and color of their flowers. But sometimes a rose dictates placement by its name. In the Huntington, you’ll find Carruth’s playful placement of ‘Hanky Panky’ next to ‘Sexy Rexy’; ‘Marilyn Monroe’ with ‘John F. Kennedy’; and ‘Ronald Reagan’ and ‘Nancy Reagan’ together in one bed, with ‘Ginger Rogers’ and ‘Dick Clark’ as very close neighbors.
Bare root roses will be available in January. Rosarians are considering which roses to add to our rose gardens. Will the name of a rose influence your purchasing decision or increase your love for it? Does his name add to his character, personality and appeal? Was Julia right? We can sympathize with Julia’s theory, but I believe it is definitely wrong.
By the way, has the name of a rose ever piqued your curiosity? I admit that I really want to know what’s behind the name ‘Tipsy Imperial Concubine’!
Perwich is a Fellow of the San Diego Rose Society, Consultant Rosarian, and Master Gardener with UC Cooperative Extension.
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https://www.sandiegouniontribune.com/lifestyle/home-and-garden/story/2021-11-06/how-new-roses-get-those-memorable-names
