Introducing Lasso Blueprint™, the First Ever Self-Service Audience Builder for Healthcare Marketers | Texas
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Austin, Texas, November 16, 2021 / PRNewswire / – Lasso (lassoplatform.io), the world’s first and only omnichannel healthcare marketing and analytics platform, today announced the release of Lasso Blueprint, a unique self-service tool for HCP and DTC targeting for healthcare marketers.
Lasso Blueprint enables marketers to build a high quality audience comprised of healthcare providers and consumers based on diagnoses, medications, procedures, insurance data, demographic information, and more. The product delivers real-time viewership and the estimated cost to these audiences through each channel (banner, video, CTV, social media, email, etc.). Audiences can also be dynamically updated weekly with the latest real world data to ensure you never miss an opportunity to engage with your goals.
“More than ever, media buyers are focused on finding partners who will help identify and reach their most valuable audiences across all connected screens and channels. Healthcare arguably the hardest to reach audiences with evolving patient and consumer laws. Lasso is bringing a solution onto the market that can connect healthcare marketers to their most desirable target groups via any DSP with data protection and consent when setting up. We are proud to support Lasso on this important mission through Xandr’s Invest DSP, Xandr Curate and Monetize SSP, “said Sarah Warner Harms, Group VP of North-American Buy-Side at Xandr.
Blueprint offers thousands of relevant, pre-built HCP and DTC audiences, offering unparalleled granularity, flexibility, and transparency for any targeted healthcare use case. Marketers and media agencies can instantly activate these audiences via all programmatic channels, social platforms and emails, or distribute them to other DSPs via the Xandr solution, Xandr Curate.
When activating these target groups on the Lasso platform, users receive daily doctor-level data on their HCP campaigns in the custom format of their choice and benefit from over 99% match rates. Script lift, target group quality and measurement at pharmacy level are also available for HCP and DTC campaigns, regardless of whether the media is lassoed or not.
With no minimum or license fees, Lasso Blueprint is the perfect companion for any company’s existing marketing stack.
About lasso
Lasso is the world’s first and only omnichannel marketing and analysis platform for the healthcare sector, with which you can plan, activate and measure your HCP and DTC campaigns via programmatic, social, e-mail and connected TV – all in one place. Lasso has offices in New York, NY and Austin, Texas. Visit us at lassoplattform.io to learn more.
About Xandr
As a division within AT&T, Xandr operates a global marketplace for premium advertising. Our data-driven technology platform, which includes Xandr Invest, Xandr Curate and Xandr Monetize, optimizes ROI for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience. https://www.xandr.com/
Contact: Thomas Stinchfield
(952) 807-4200
tom@mirrorball.com
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SOURCE Lasso
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