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It’s been a long-held idea that nothing tastes better than a homemade meal. But if you don’t have any cooking bias and can’t make it home to indulge your mommy’s Chicken Noodle Casserole, then the latest app-based platform launching in Austin might be for you.
Called the food and community platform for chefs and eaters, Parsley was launched in Austin, offering locals the opportunity to have home-cooked meals delivered directly to their door by aspiring local chefs via Austin-based Favor Delivery.
Parsley is now available to Austin users through the App Store and Google Play, and to mark Austin’s launch on Friday, September 24th, the company is freeing the first 150 local meals for free pickup or a $ 7.50 delivery fee opt for preferred delivery.
Led by Austinite Mason Arnold – founder of the popular organic delivery service Greenling, which was sold in 2015, and Ceces Veggie Co., which operates from its Springdale headquarters – Parsley gives diners the ability to choose local dishes based on preferences and geography Locations to discover the app.
Users can filter categories based on preferred home cooks and a rating system. And chefs can stay connected with their community through personalized announcements and weekly menu sharing. The eaters can follow their favorite chefs and create plans based on their individual needs.
In fact, not only can hungry Austinites find a healthy and tasty family meal tonight, but the menu includes meals for a variety of diet and lifestyle options, from vegan and kosher to halal and more. Meals start at $ 5 and come at a variety of price points.
As soon as the eaters have placed their order via the app, they can either pick it up directly from their neighborhood chef or have it delivered via Favor.
For aspiring local chefs, including mothers and fathers already preparing a family dinner, cooking phenomena with excellent recipes, and foodie entrepreneurs, Parsley offers the increasingly popular extra income – with the added bonus that the company stages its chefs for eaters.
The concept of meal-sharing platforms isn’t new, but it’s certainly gaining traction across the country, possibly driven in part by restaurant dining restrictions associated with the pandemic. The online marketplace Shef, which sells its service in some areas of Austin, recently raised $ 20 million in funding to help it grow its business. And in January, an industry website found that consumer data provider Statistia expects sales of grocery delivery companies to exceed $ 151 million by the end of this year, with restaurants, delivery apps, and meal sharing services all contributing to this growing trend.
Parsley’s side aims to give the Austinites the taste of home, combined with the opportunity to try something new from neighbors who may never have known were culinary geniuses.
“Now more than ever, people are looking for a sense of connectivity,” says Arnold. “We created Parsley with the intent to bring cooks and eaters together and we are thrilled to be working with Favor on this mission. Chefs can sell their authentic, home-made recipes to their community and eaters can discover fantastic dishes from their neighbors. “
For more information on how to become a parsley cook or eater in Austin, please visit www.parsley.app.
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