Power Team from KIND Snacks Launches SOMOS to Replace Fluorescent Yellow Hard-Shell Tortillas with Food from the Heart of Mexico

By Betty Freeman Last updated Oct 30, 2021

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KIND Snacks founder Daniel Lubetzky is teaming up with Mexican KIND alumni to finally revamp American kitchens with real Mexican food

Austin, Texas, September 28, 2021 / PRNewswire / – Three Mexicans putting KIND Snacks on the menu are banding together to replace fake Mexican food that dominates American pantries with real Mexican food – made in Mexicohow Mexicans do it. With her new brand SOMOS, founder of KIND Snacks Daniel Lubetzky, Former KIND CMO Miguel Leal, and Former KIND Product Innovation Director Rodrigo Zuloaga, aim to transform American kitchens into true Mexican cocinas, filled with delicious, easy-to-prepare foods from the heart of the world Mexico.

SOMOS creates plant-based, slow-cooked Mexican foods that can be mixed and matched to prepare delicious meals like tacos, tostadas, nachos or chilaquiles in ten minutes or less.

SOMOS founder & Executive Chairman and KIND Snacks founder Daniel Lubetzky explains: “Until now, Americans had to eat out to enjoy real Mexican food Mexico like fluorescent shaped yellow hard shell corn tortillas. SOMOS was inspired by family recipes passed down through the generations and will introduce people to the true Mexican staples of cocina. “

SOMOS is now taking wholesale orders for its first product range of shelf-stable, slow-cooked Mexican foods, so that dishes such as tacos, tostadas, nachos or chilaquiles can be easily prepared the Mexican way. The brand offers a variety of rice, beans, tortilla chips, salsas, and plant-based entrees – including smoky chipotle mushrooms; Cauliflower tinga; and two varieties of pea cadillo, SOMOS ‘own vegetable alternative to ground beef, all of which can be mixed and matched to create delicious, homemade Mexican dishes.

After his commitment, American tables with food straight from the heart of. connect to Mexico, SOMOS is completely in Mexico and sources most of its ingredients from local Mexican family businesses. All foods are plant-based, gluten-free, and GMO-free, and offer a refreshing alternative to what’s on the shelves today. SOMOS bags are microwaveable and can be heated and eaten (or cooked on the stove) in 90 seconds, leaving more time for time together after dinner – a tradition that Mexicans call “sombremesa”.

The story goes on

Rice ($ 2.99 MSRP per 8.8 oz. Package)

Mexican Brown Rice: Brown rice, tomatoes, roasted red bell, ancho and guajillo peppers mixed with olive oil, sea salt and garlic
Coriander-Lime-White Rice: White rice mixed with coriander, lime juice, olive oil, sea salt and other spices

Beans ($ 3.79 RRP per 10 oz. Package)

Mexican Black Beans: Simple mix of whole black beans, onions, garlic, and sea salt
Spicy Refried Beans: Mexican jalapeño peppers bring the heat, Bayo beans the vegetable protein; seasoned with sea salt, onions and garlic

Vegetable starters ($ 5.29 RRP per 10 oz. Package)

Smoky Chipotle Mushrooms: Sliced mushrooms cooked in a traditional Mexican chipotle with an adobo sauce made from roasted tomatoes, onions, garlic, and ground bay leaves
Cauliflower Tinga: Cauliflower in a traditional Puebla Mexico tinga sauce made from fire-roasted tomatoes, chipotle peppers, and onions
Mexican Pea-Cadillo: A vegetable variant of the traditional picadillo; SOMOS ‘own hearty pea alternative to the popular picadillo
Pea cadillo in salsa verde: Meatless version of picadillo in a green tomatillo salsa with potatoes, Serrano pepper and coriander

Start at eatsomos.com in January 2022, the brand’s direct-to-consumer kits deliver the core ingredients needed to prepare a restaurant-quality Mexican meal that could otherwise take hours to prepare, in ten minutes or less. For hungry consumers looking for a first bite, there are now, in addition to the brand’s four hearty salsas, Mexican peppers with freshly grown Mexican tomatoes mixed with onions, garlic and spices.

Crisps ($ 4.99 MSRP per 6 oz. Bag)

White Corn Tortilla Chips: Thick and crispy tortilla chips made from nixtamalized white corn masa flour, GMO-free vegetable oil, sea salt and rosemary extract
Blue Corn Tortilla Chips: Thick and crispy tortilla chips made in the traditional way with stone-ground blue corn flour, GMO-free vegetable oil, sea salt and rosemary

Salsas ($ 3.99 MSRP per 12 oz. Jug)

Roasted Tomatillo Jalapeño Salsa: Roasted Tomatillos mixed with Anaheim Chile Peppers, Roasted Jalapeño Peppers, Coriander and Spices
Roasted Tomatillo Pasilla Pepper Salsa: Roasted green and red tomatoes, dried pasilla pepper, jalapeño peppers are combined with onions, garlic and sea salt
Four Chiles Taqueria Salsa: Cascabel, Ancho, Serrano and Chile from Arbol peppers mixed with roasted tomatoes, onions, garlic and spices for a delicious red salsa
Smoky Chipotle Red Salsa: Chipotle, ancho and guajillo peppers mixed with roasted tomatoes, onions and spices for a delicious red salsa

Says SOMOS co-founder and CEO Miguel Leal“While Americans often think Mexicans are high in meat, cheese, and greasy sauces, real Mexican food celebrates the natural vegetables, grains, and legumes of its various regions as close to the traditional way as possible, helping consumers create delicious meals to prepare and enjoy that are clean, refined and full of flavor. “

SOMOS, which means “we are” in Spanish, strives to connect Mexico and the world by replacing a narrow view of it Mexico with something as diverse as his food. SOMOS is currently working on ways to provide support Mexico emerging artists, chefs, musicians and social entrepreneurs from 2022.

About SOMOS
Founded by three Mexican amigos who put KIND Snacks on the map, SOMOS is a brand for delicious food from the heart of Mexico, created to replace fake Mexican food that dominates American pantries with real Mexican food – made in Mexicohow Mexicans do it. SOMOS creates plant-based, slow-cooked Mexican foods that can be mixed and matched to make delicious meals like tacos, tostadas, nachos or chilaquiles in ten minutes or less. SOMOS promotes a social mission to connect Mexico and the world by providing a platform for Mexico aspiring artists, chefs, musicians and social entrepreneurs to showcase their talents. Visit us at eatsomos.com and follow us at @eatsomos.

About Daniel Lubetzky
Founder of KIND Snacks Daniel Lubetzky is a Mexican-American social entrepreneur working to build bridges across differences. With the introduction of the KIND fruit and nut bars in 2004, Daniel created a completely new snack category. Since then, he has grown KIND into a multi-billion dollar global health and wellness brand known for its promise to lead the way in nutrient-rich ingredients and its mission to make the world a little friendlier. As the son of a Holocaust survivor, Daniel’s citizens’ groups Starts With Us, OneVoice and Empatico want to increase appreciation for our common humanity. Daniel is the author of The New York Times Bestselling Do the KIND Thing and a recurring shark in the ABC television series Shark Tank. Learn more at daniellubetzky.com and follow Daniel at @daniellubetzky.

Above Miguel Leal
Miguel Leal is a Mexican-American food industry veteran who joins SOMOS after two years as Chief Marketing Officer at SOMOS Cholula; Previously, he helped accelerate growth at KIND Snacks, where he served as CMO for three years. Miguel previously worked at Danone and Diamond Foods on the Kettle brand. His food career began at PepsiCo’s Frito-Lay, where he headed Lay’s potato chips category for nearly three years. Miguel has moved The United States to get his MBA from Wharton School University of Pennsylvania. Born and raised in Monterrey Mexico, Miguel’s favorite Mexican food is homemade picadillo with rice and beans.

Above Rodrigo Zuloaga
Rodrigo Zuloaga is an expert in the Mexican food industry with an extensive background in product development. Most recently, Rodrigo devoted his time to promoting employee participation as a means of shared prosperity and improving working conditions in Mexico and Latin America. Before that, Rodrigo spent almost 13 years building up KIND’s New Product Development Team and leading the expansion of the product portfolio from ten to over 75 products. His interest in food began as a teenager and led him to start a company that made gourmet Mexican cooking sauces based on his mother’s recipes. Rodrigo received his BA in International Business from ITESO University. Born in Mexicali, Baja California Norte and grew up in Guadalajara Jalisco, Rodrigo is passionate about music and creates social impact through business. His favorite Mexican food is bean tostadas with cauliflower tinga.

SOMOS is a delicious food brand from the heart of Mexico, created to replace fake Mexican food that dominates American pantries with real Mexicans – made in Mexico like Mexicans do.

Cision

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