RealWork Labs lands strategic investment from LiveOak Venture Partners to further fuel expansion and advance development across digital products | Texas News
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Austin, Texas, September 9, 2021 / PRNewswire / – RealWork Labs, a pioneer in helping home service companies improve their web presence and generate hyper-local leads through their software solution, announces that it has closed $ 2.5 million in financing led by LiveOak Venture Partners as well Krishna Srinivasan (Co-founder of LiveOak Venture Partners) and John Berkowitz (EY Entrepreneur of the Year, Founder and CEO of OJO Labs and Co-Founder of Yodle) to the board. The funds will be used to accelerate product development to further increase customer benefit and to manifest the company’s vision for the home service market.
RealWork Labs was launched in the fall of 2020 in. founded Austin, Texas from former Yodle / Digital Pharmacist Alumni: Pierce Birkhold, and Rusty Fincke. Her extensive background in the SMB space has played a significant role in the company’s meteoric growth in its first year of operation. The early addition of Krishna Srinivasan and John Berkowitz Board member will help lay the foundation for long-term customer loyalty and sustainability as the company continues to expand.
“We know the founders, both through their reputation and previous collaboration, as simply exceptional in building and scaling software solutions that are geared towards SMEs. The incredible traction the company has had in such a short space of time is evidence of both the founders’ skills in this area and the size of the market opportunity, “ called Krishna Srinivasan, Board member and founding partner at LiveOak Venture Partners.
Traditional online marketing finds companies locally, relative to their office location. This approach may work for restaurants or law firms – where customers drive to business – but for home services it never made sense to have them drive to their customers. RealWork Labs fixes this by allowing customers not only to be found locally, but also to socially demonstrate their quality work to nearby neighbors and deliver highly relevant messages without intrusive follow-up. RealWork is reinventing word of mouth marketing and how to attract and convert more customers to field service companies and return control of their web presence to owners and their teams.
“I am very excited to join the RealWork Labs board of directors and support incredible colleagues Austin Entrepreneurs are changing the service sector. As an entrepreneur myself, I know firsthand how valuable the support and wisdom of other leaders can be. I am pleased about the opportunity to continue paying it and to help another forward-looking person Austin Startup continues to have an impact “, called John Berkowitz.
So far, RealWork Labs has grown explosively in its first year to almost 500 home service customers such as HVAC, roofers and plumbers. You have 30 full-time employees, including recently experienced product and technology managers, Morten Möller as Chief Product Officer to further expand and implement the company’s vision.
“What we’re building isn’t just another ‘platform’ or dashboard that customers look at from time to time. We’re changing the way customers, technicians, and business owners build trust and interact with one another – it’s social engineering through technology. “ called Pierce Birkhold. “You have never seen anything like this before.”
“The opportunity for Pierce, Warren and me to work together again alongside LiveOak is a huge benefit for RealWork Labs.” called Rusty fincke. “By focusing on customer loyalty and creating a people-first culture, we are building a strong foundation for further growth.”
About RealWork Labs
RealWork Labs is 100% US based and headquartered in Austin, Texas. We follow First Principle Thinking, which seeks to question what we think we know, discard assumptions and start from scratch with every problem in order to come up with real solutions. After 17 years of smartphones, home services with technology in the hands of their technicians and customers are still facing a major transformation. Using common sense and easy-to-use systems, RealWork Labs democratizes content marketing and social proofing for your employees and decentralizes your company from your office address to the field service where your customers live. By presenting video testimonials, reviews, photos of your quality work, and your reputation with nearby neighbors on every job, your team will replace expensive SEO services and run businesses that typically cost more than they are worth. The “Labs” at RealWork are a research and innovation commitment for home service companies that add value in ways no one thought of. You have never seen anything like it.
Via LiveOak Venture Partner
LiveOak Venture Partners is a venture capital fund based in Austin, Texas. With over 20 years of successful venture investments in Texas, the founders of LiveOak have helped almost $ 5 billion of the company value. While almost all LiveOak investments begin in the Seed and Series A stages, LiveOak is a full-life-cycle investor focused on building industry-leading technology and technology-enabled services companies based in. to accomplish Texas. LiveOak Venture Partners has been the lead investor in over 40 exciting, high growth Texas-based companies for the past eight years including CS Disco, Digital Pharmacist, OJO Labs, Opcity, and TrustRadius.
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SOURCE RealWork Labs
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