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Austin, Texas, September 21, 2021 / PRNewswire-PRWeb / – Shipshape Solutions Inc., a company with a vision that every home is safe, reliable, and efficient, announced today that Bob Tetenbaum joined the Executive Leadership Team as Chief Marketing Officer. In this new role, Bob will lead the development of Shipshape’s vendor co-marketing and direct-to-home owner programs.
After several months as Senior Advisor to Shipshape, Bob joins the executive team to build the marketing organization and develop the marketing programs that will be key to Shipshape’s rapid growth.
“The growth of our platform depends on the trust and credibility we have with our partners and homeowners. Bob has successfully built a company that worked with banks to develop predictive models and targeted marketing campaigns to efficiently reach homeowners the best strategic moves we’ve made, “said Ryan Dalton, Co-Founder and Chief Revenue Officer at Shipshape.
Bob co-founded and built First Manhattan Consulting Group (“FMCG”), a company that advised the top 50 US banks on corporate and industry strategy and direct marketing. Bob turned FMCG into the largest consumer and small business direct marketing agency for banks in the country. He also led the company’s sale to Deluxe Corporation for 2016 $ 200 million. Bob retired from FMCG in. return February 2019.
Bob brings decades of experience working with discerning corporate partners and a proven track record in marketing for homeowners. As Chief Marketing Officer, Bob will use his expertise in developing targeted marketing algorithms to efficiently reach homeowners with compliant, enterprise-grade processes that ensure data security and privacy. Bob’s number one priority is to ensure that Shipshape deserves and maintains the trust of Shipshape’s partners and customers. He will support sales teams in channel development programs and distribution partnerships, and will recruit a world-class marketing team for Shipshape.
About Shipshape Solutions Inc.
Shipshape is committed to making homes smart enough to take care of themselves. Shipshape believes that every home should be safe, reliable, efficient and well-maintained. The company operates a first proprietary smart home predictive maintenance platform that provides homeowners with solutions to reduce home maintenance and operation costs. The Shipshape platform integrates an ecosystem of smart home hardware to enable advanced analysis and recommend actions that reduce risk and improve system performance. Shipshape’s software platform unlocks the value of sensor data to enable a whole new era of the smart home.
Shipshape is based in Austin, Texas.
More information is available at http://www.shipshape.ai.
Shipshape media relations:
Adam Morrisey
614-315-1687
adam@shipshape.ai
SOURCE Shipshape Solutions Inc.
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