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This in-depth ethnographic research report examines the powerful cultural impact of Generation Z – and what it means for brands.
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Research revealed fascinating insights from Generation Z themselves – from topics such as fluid self-identity to changing definitions of wellness to the unpredictable future of education and the workplace – and highlighted critical implications for business leaders seeking to capture this demographics.
“As cultural meteorologists, we have embarked on a passionate project to better understand the taste makers of the future – Generation Z,” said Michael Filippi, Founder and CEO of Spectacle. We are thrilled to share the results of this two-year study that will help business leaders connect authentically with the generation that will shape the next decade of culture. “
The 86-page report delves into issues such as:
- How openly Generation Z initiates the death of taboo subjects such as sexuality and mental health – 64% of Generation Z agree that therapy will be commonplace by 2030
- Why TikTok and Billie Eilish are the quintessential Gen Z ethos
- The changing exchange of values between work and money; Education and worth; Context to the latest VICE report on work and education, which found that 98% of Generation Z respondents feel that their education has not changed enough
To download the free report, visit: www.samplestrategy.com/genzine
About spectacle
Spectacle is the agency for change agents. Spectacle provides a variety of branding services to help purpose-driven, for-profit companies realize their full growth potential. Founded in 2017, Spectacle has an impressive list of customers that ranges from fast-growing startups like Fifth Season and CoPilot to Fortune 100. Her team of strategists and designers use visionary insights and creative expression to help brands grow smarter and faster. They have offices in Austin, TX and Denver, CO.
Media contact
Lori Reifert, Managing Director [email protected]
https://www.linkedin.com/company/spectacle-strategy/
SOURCE Spectacle Strategy
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