The Cowboy Channel to Sponsor Richard Childress Racing, Austin Dillon at Watkins Glen International

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Richard Childress Racing announced today that The Cowboy Channel, the first 24-hour television broadcaster exclusively dedicated to Western sports and lifestyle, has partnered with Richard Childress Racing for the NASCAR Cup Series race at Watkins Glen International is. Dillon will be the No. 3 Driving The Cowboy Channel Chevrolet Camaro ZL1 1LE in The Go Bowling at the Glen.

The Cowboy Channel is headquartered in the historic Fort Worth Stockyards and features content focused on pro rodeo, bull riding, roping, reining, barrel racing and other western sports, as well as western fashion and music. The program also features a wide variety of live coverage of major western events featuring the toughest and most talented PRCA cowboys and cowgirls in the world and is home to the National Finals Rodeo in December.

“I grew up watching old western movies, spent Christmas with my grandfather in Montana, and adopted the overall western lifestyle at Watkins Glen International,” said Dillon, two-time NASCAR and Daytona 500 champion in 2018. “We even have John Wayne this weekend who rides in the car with me – one of my heroes. I hope the race allows NASCAR fans to learn more about The Cowboy Channel and to subscribe to The Cowboy Channel + if they are not already. ”

The Cowboy Channel is distributed in 42 million households via cable / satellite systems on Altice, Charter Spectrum, DISH, DIRECTV®, AT&T U-Verse, Cox, Comcast, Mediacom, Verizon FIOS TV and many other rural cable systems. In addition, The Cowboy Channel can be streamed online via The Cowboy Channel Plus on cowboychannelplus.com, DIRECTV NOW, Roku, iOS, Android, Firestick, Apple TV and the Heartland Extra package from Sling TV.

Go Bowling at the Glen will air live on the NBC Sports Network on Sunday, August 8th at 3 p.m. ETNS.

RCR PR

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