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For businesses, the path to the hearts of many Americans may only be through their pets. As pet parenting increases and people spend even more time, affection, and money on their pets, pet parent satisfaction is a solid way for businesses to gain an advantage. Pet parents love businesses that love their furry children, and they’re willing to spend a little more and put in a little extra effort to show their appreciation. That means there are a number of different ways businesses can win with this large and growing population.
Brand loyalty
In a recent TripsWithPets survey, 82 percent of 500 pet parents surveyed said they were more likely to choose a hotel brand that they knew was pet-friendly, whether they were traveling with their furry kids or alone.
Pet-centric brand loyalty is no small matter. In 2020, 63.4 percent of American households had at least one dog and 42.7 percent had at least one cat. That means there are millions of people who would love to take their pets to their favorite stores, restaurants, and salons, or keep them company while they run errands, like stopping by the bank or waiting for their oil to be changed . Any business that seeks to fulfill pet parents’ desire to take their Furkids everywhere will win their hearts – and their loyalty.
Tail wagging improves brand awareness
Being pet friendly isn’t just about pursuing pet parent loyalty. Going the extra mile for pets helps businesses build positive, caring brand awareness and show that they are fun, warm, and welcoming places to visit.
Entrepreneurs who bring their own pets to work can also benefit from positive brand awareness. Pets are living “welcome” signs – few animal lovers can resist scrutinizing the friendly face of a pet they see in a shop window. In addition to drawing people into a store or business, pets also act as social catalysts. They stimulate conversations, create immediate connections and make companies unique and unforgettable.
Sales potential
Animal friendliness can even create new sales opportunities through innovative products and services. According to the American Pet Product Association’s annual report, pet parents spent a whopping $ 103.6 billion on their furry children in 2020. That’s $ 97.1 billion in 2019 and $ 90.5 billion in 2018. An estimated $ 109.6 billion will be spent on pets in the US in 2021, so there is definitely potential for business owners to do this to open up a lucrative and constantly growing market.
How companies “make” pet-friendly
Overall, the hospitality industry has been the most prominent, ardent, and successful when it comes to adopting pet-friendly practices. Pet-friendly accommodations – including chains; independent accommodation such as inns and bed and breakfasts; and boutique hotels – rapidly increasing in the number and pet-friendly amenities they offer. Some even go so far as to offer luxury options like pet massages and room service dog meals.
More and more restaurants are also welcoming pets in their outdoor seating areas, with many offering pet-specific perks such as dog meals, dog desserts, and dog drinking stations. And of course, many breweries across the country welcome dogs both indoors and outdoors.
Even non-hospitality companies have found ways to bring the four-legged welcome cart to market, from simple gestures like holding water bowls or bowls of goodies to specialty pet-oriented services and products for pooches.
TripsWithPets CEO and Founder Kim Salerno understands how a company’s decision to take in pets can affect pet parents’ purchasing decisions.
“When I lived in Maine, I went to an incredibly pet-friendly day spa, Salon Freeport, which not only allows pets – they welcome them with open arms. I would bring my dog Tucker, ”she notes. “It was a great time for us – a day of beauty with mom, where he could lounge and relax at the same table with me while I got a facial. Needless to say, I was a very loyal customer. “
Even educational institutions see the benefits of pet-friendly practices. Having pets on campus and in dormitories can add comfort and company to students away from home for the first time and ensure a more positive college experience.
Pet-friendly policies can also make a difference when it comes to where a student is studying with a beloved pet. Most colleges allow fish in living quarters, and many allow smaller, quieter animals like reptiles and rodents. Some colleges openly allow students to have dogs and / or cats, while others sometimes negotiate with students to try and accommodate a furry, four-legged roommate if desired.
Whether a school, restaurant, or spa, all of these have one lesson: a pet care business will win the affection and loyalty of human pet parents, and that’s a win-win situation for all.
Via TripsWithPets
TripsWithPets has been helping pet parents find pet-friendly accommodations since 2003. TripsWithPets offers online reservations at over 35,000 pet friendly hotels and accommodations in the United States and Canada. You will find it Thousands from pet-friendly destinations such as Franklin, TN, Boston, MA, and Austin, TX. When planning a trip, pet parents visit TripsWithPets.com for everything they need to find the perfect pet accommodation – including detailed, up-to-date information on pet hotel policies and pet amenities. Enjoy exclusive offers, get travel tips and news @ #jointheroadtrip.
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