C3, The Fastest Growing Omnichannel Food Tech Platform, Has Created a Joint Venture In Saudi Arabia with Global Investment Group WK Holding

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Exceptional growth

Started in 2019 by Sam Nazarian, Founder and CEO, C3 pioneered food technology. As the fastest growing restaurant group in history, C3 opened 165 locations in the US in its first year and has had 1.3 million orders to date. C3 currently operates over 250 digital brand locations in the US with an expansion pipeline to well over 1,000.

Last spring, C3 launched its proprietary CITIZENS GO app, the industry’s first alternative to third-party delivery platforms. CITIZENS GO offers a culinary marketplace for digital C3 restaurants that enables its guests to The angel, San Francisco, Portland, Austin, New York, and many other US cities to dine in a variety of restaurants and combine their menu choices into a single order. CITIZENS GO is available in the Apple App Store and Google Play.

Lead out of the kingdom

Extension of C3 in Saudi Arabia is fully funded by Smart Food Holding, a division of WK Holding, through its consortium of high profile partners including Layla Abuzaid and Yasser Alobaidan. Under the vision of founding partner Layla Abuzaid to position the kingdom as a global hub and epicenter of innovation, the portfolio of WK Holding includes:

• RafaMFA- is a joint venture between RAFA (Saudi Arabia) and MF Group (the most important event production company in Russia).
• RUSSAD- is a company that acts as a bridge for Russian lifestyle companies wishing to enter the Saudi market.
• SAPEG PE FUND was established to facilitate foreign investment in the Kingdom.

Layla Abuzaid, Founder and CEO of WK Holding, commented: “WK Holding is honored to work with the hospitality legend Sam Nazarian, Founder and CEO of C3, whose pioneering work is unmatched. Continuous expansion of C3 Saudi Arabia will democratize haute cuisine by owning the food tech space in the region and we will build a world class hospitality hub in the kingdom for the region and for the world. We will unlock local talent, celebrate our vibrant culinary culture, and export it worldwide. C3 in Saudi Arabia is a world first; no other platform has such a transformative ability to unite nations. From our home to your home; thisisbeyond – a new kingdom. “

Ms. Abuzaid continued: “We are resolutely ambitious, we are committed to the realization of Vision 2030 and are doing our part to establish the Kingdom as the epicenter of excellence. Through the vision and passion of our loved ones King Salman and Crown Prince Mohammed along with our strong government, Saudi Arabia becomes a global blueprint goal where culture and communities thrive. “

The regional roll-out of C3 throughout Saudi Arabia will use the dynamism of the kingdom’s advancement. C3 and WK Holding will become an operational team based in. put together Riad Developing and delivering world class execution across C3 Saudi Arabia’s operating platform, including sourcing the highest quality products from local suppliers. And as part of its impact on cultural globalization, C3’s efforts are in Saudi Arabia will identify, mentor and incubate local culinary talent to bring Saudi hospitality culture to the world and export it.

Unsurpassed talent

No other restaurant group has assembled such an influential collective of globally renowned culinary talents. About C3 portfolio brands, chefs, Masaharu Morimoto, Dario Cecchini, Katsuya Uechi, Dani Garcia, Martin Heierling, Michael Israel, Vincenzo Rossy and Romain Fornell have made haute cuisine accessible and built a global fan community, including Cindy Crawford, Jon Bon Jovi, Jaden Smith, Justin and Hailey Bieber, Diploma and Paris Hilton.

Comment on the partnership, Sam Nazarian, Founder and CEO of C3, said: “We are very excited about the partnership with the visionary Layla Abuzaid and WK Holding. International expansion is key to C3’s growth and there is no better partner to lead us into the influential world Saudi Arabia Market. WK Holding’s track record of successful execution and world class relationships is in line with C3’s vision. Through the partnership, we are excited to introduce C3’s popular digital restaurant brands like Umami Burger, Sam’s Crispy Chicken, Krispy Rice, Kumi, Sa’moto and more to the Saudi community. “

Mr. Nazarian continued, “The C3 team is committed to making Vision 2030 a reality and transforming the Kingdom of Saudi Arabia Saudi Arabia to a global industrial power plant. To reinforce this feeling and through partnerships, we want to inspire the world to come together through the love of food. ”

Extension of C3 in Saudi Arabia will introduce 40 international brands to the region including:

• Umami Burger: at the top of America’s best burger lists since 2009.
• Sam’s Crispy Chicken: a fast-casual dining concept with southern fried chicken specialties, 100% antibiotic and hormone-free.
• Krispy Rice: Conceived by C3’s Chief Culinary Officer Martin Heierling and the culinary team behind sister restaurant Katsuya, the menu revolves around the iconic Krispy Rice dish alongside hand rolls, maki cut rolls, nigiri and chef-curated combinations.
• Sa’Moto: is a collection of Iron Chef Morimoto’s most popular Pan-Asian dishes, combining Asian flavors, Japanese techniques and American spirit.
• Meat cutlets: focuses on the local deli and butcher concept with a menu led by the world famous chef Dario Cecchini, known as the “best butcher in the world”.
• The Green chicken: created in collaboration with the boss Dani Garcia, one of Spain internationally renowned chefs with three Michelin stars and the Bib Gourmand in 2016.
• Kumi: Considered the brotherly brand of Krispy Rice and based on the famous C3 Las Vegas Kumi restaurant.
• EllaMia: a modern and sophisticated coffee brand that makes one piece los Angeles Craft coffee culture to international destinations. Lovingly named after the two daughters of the CEO and founder of C3, Sam Nazarian.
• Plant Nation: combines healthy ingredients, modern cooking techniques and globally inspired flavors to create unique, plant-based dishes.
• LA Gente: the perfect taco experience for on the go, inspired by the street style of LA food trucks and Mexican tradition.
• 12 Caviar: The focus here is on caviar with a menu that highlights the fine taste profiles of caviar from all over the world. A trademark of upscale gastronomy.

A groundbreaking model

The first C3 site in Saudi Arabia, CITIZENS Food Hall, is expected to be in Riad in the first quarter of 2022. The Omnichannel Culinary Center will feature a curated collection of C3 culinary brands. It will act as a gastronomic destination with full-service restaurants and a fast-casual food hall. Powered by a ghost kitchen, the CITIZENS Food Hall Riyadh will also deliver meals and pick up orders placed via the “CITIZENS GO” app.

The Saudi joint venture between C3 and WK Holding is expected to open thirty branded locations in the first year and grow to 110 absolute locations and 550 branded locations by the fifth year, including Food Halls, Ghost Kitchens, QSR, Self-Service, Grab and Go, Drive – through plus and mobile delivery.

C3 examines the locations of public and private developments of all sizes such as fitness studios, gas stations, airports, campuses, sports facilities, shopping centers and retail stores as well as Saudi mega-projects.

By unlocking hospitality in the kingdom through the disruption of food technology, C3 has in Saudi Arabia will create hundreds of jobs and the economy of Saudi Arabia and the region as a whole through the motivation of hospitality and the expansion of the private sector infrastructure.

# c3arabia #thisisbeyond #anewkingdom

About C3

C3 (Creating Culinary Communities) is reinventing gastronomy at a time when change is most needed. Founded and led by visionary Sam Nazarian with minority investors Simon, a leading global owner of world-class shopping, dining, entertainment and mixed-use travel destinations, and Accor, the world’s leading expanded hospitality group, brings C3 simultaneously, systematically and comprehensively Technology, unused retail, hotel and kitchen space, and world-class culinary talent combined. C3’s culinary brands are coexisting to revolutionize the food and beverage industry by serving rapidly evolving customer preferences through established C3 communal kitchens, Citizens food halls and mobile delivery with the next generation Citizens GO app coming in 2021 To take advantage of the market, brands include Umami Burger, Krispy Rice, Sam’s Crispy Chicken, EllaMia, In a Bun, The Other Side and Dani Garcias El Pollo Verde, with many other brands in the pipeline. As of March 2021, C3 will operate 250 digital kitchens in the USA. Visit c3sbe.com for more information.

About the WK-Holding:

Founded in 2017 by Layla Issa Abuzaid, who currently works as CEO, WK Holding is a modern investment house that offers mutually beneficial long-term partnerships and innovative value-adding opportunities between Saudi Arabia and the rest of the world. Operating in five sectors, entertainment, food and beverage, retail, technology and lifestyle, WK Holdings invests in high quality, differentiated assets through an entrepreneurial mindset and institutional approach.

Today the portfolio of WK Holding includes the RAFA / MFA Company, a joint venture between RAFA (Saudi Arabia) and MF Group (the most important event production company in Russia), RUSSIA, an economic center between Saudi Arabia and Russia and the SAPEG PE FUND, which was created to facilitate foreign investment in the Kingdom.

In 2021, WK Holding introduced Smart Food Holding as a subdivision dedicated to funding, incubating and innovating the most exciting brands in the food, beverage and lifestyle space. Smart Food Holding is the investment platform for C3 Arabia. To find out more, visit www.wk-holding.com.

Photo – https://mma.prnewswire.com/media/1522025/C3_by_sbe_Sam_Nazarian.jpg
Photo – https://mma.prnewswire.com/media/1522026/WK_Holding_Layla_Abuzaid.jpg
Logo – https://mma.prnewswire.com/media/1522024/C3_Arabia_Logo.jpg

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similar links

https://www.c3sbe.com

SOURCE C3 Arabia

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