Coops & Feathers Add Amy Ranae Schwarz as VP of Sales and Marketing; Product Expansion Planned for 2022

By Aaron Crowley On Nov 9, 2021

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DENVER, November 9, 2021 / PRNewswire / – Stables and Feathers®, which was acquired by Stage Fund in 2021, is a women-run US pet products company. Today the company announced that it has added Amy Black, a pillar in the pet industry with 40 years of experience, as Vice President of Sales and Marketing.

“The chance to work for Coops & Feathers was an opportunity I couldn’t miss,” said Amy Black, “I’m very excited to be part of the team. My entire career in the industry has been focused on driving companies with the best product offerings and ensuring that customer expectations are exceeded. I will use my experience to get creative , Problem-Solving Product Offerings in the Market Consumers need products that not only solve their challenges but also improve the lives of their pets. Coops & Feathers will be and be a part of this solution-oriented company. long career mission. “

Sherry Frydenlund, Coops & Feathers CEO said, “We are thrilled to have Amy join our growing team. She is a seasoned veteran and proven industry leader who only reinforces our commitment to delivering innovative, high quality products and a great customer experience will.” . “

Coops & Feathers is a leading brand in the US pet industry. Coops & Feathers can look back on an extraordinary history of innovative product design and creates enthusiasm for its extremely practical and solution-based product offerings.

“We have exciting plans for the near future”, Amy Black commented when asked about the upcoming product. “Our line of accessories will be expanded to include products never seen before in poultry care, and we will expand our nutritional supplements within our Health Hen™ Management. Additionally, we will address the pet solutions consumers need – we have listened and we will deliver. ”

About Coops & Feathers®
Coops & Feathers is a US-based pet products company committed to improving the lives of animals and their pet parents. The company offers unique chicken coops and functional accessories as well as natural chicken snacks, water additives and treatment sprays under its Healthy Hen product line. Coops & Feathers products are available in major retail stores, e-commerce channels, and large rural lifestyle retailers in North America. More information is available at: www.coopsandfeathers.com

About Stage Fund
Established in 2009, Stage Fund is a predominantly women-led private equity fund that focuses on acquiring controlling interests in companies that are undergoing a change in capital structure, strategy, operations or growth. Stage offers young and medium-sized companies both the capital and the management know-how to rethink their approach to growth. Visit www.stagefund.com for more information.