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SoCo is getting a little pretentious. Soho House, the members’ club organization founded in 1995 with now 27 stylish house locations in 10 countries, is moving to South Austin, a paradise for creative people.
Soho House Austin is located at 1011 S. Congress Ave. within the Music Lane development and opened in late May. It is the company’s first location in Texas and aims to nurture creativity at all levels while serving as a stylish and inviting home from home for those in Austin’s creative scene.
Soho House Austin is spread over three floors and has 46 bedrooms, a screening room, a pergola-decked outdoor lounge and dining area, a huge Texas art collection and a seductive rooftop pool – all decorated in contemporary Spanish style.
Make no mistake, this polished gem comes at a considerable price (room rates are $ 205 per night and membership fees range from $ 1,140 to $ 3,500 per year), but the pomp and splendor that permeates the property can be worth it . And Soho House knows how to make a stylish impression, with elegant accents on every corner, from the reclaimed wood floor lamps and glass pendant lights that adorn the main bar and terrace on the third floor to the diamond-checked floor around the pool on the roof , and vintage furniture in the bedrooms and throughout the room.
With a nod to keeping it local, Soho House also features an art collection that includes the works of 72 artists born, resident, or trained in the Lone Star State, with an emphasis on artists who are currently working in Austin. Works on display include that of Austin-based museum artist Deborah Roberts, as well as works by emerging artists such as Tsz Kam and Santiago Escobedo Garcia. Fittingly outside the cozy, velvet armchair-decked projection room (essentially an on-site cinema) is a work by Austin duo Teresa Hubbard and Alexander Birchler that references the history of Texas cinema.
Additionally, citing Austin’s love of murals, Soho House is showing two: a colorful poolside piece by Desireé Vaniecia and a stairwell mural by Hayley Mitchell inspired by ancient mythology.
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