CIM Group and Golub & Company Bring Museum of Ice Cream Flagship to Chicago’s The Shops at Tribune Tower in the Heart of the Magnificent Mile
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CHICAGO–(BUSINESS WIRE) – CIM Group and Golub & Company today announced the signing of a long-term lease for the Museum of Ice Cream (MOIC) for a prominent 13,444-square-foot location in The Shops at Tribune Tower in Chicago, Illinois. Alongside New York and Austin, Chicago is the only US city with a permanent flagship location for the immersive, interactive MOIC experience.
Since the MOIC was conceived in 2016, it has catapulted a cultural phenomenon and ignited an entire industry of experience. Tourists and locals are drawn to the quirky rooms, imaginative tours, themed shops, and cafes. Interest in MOIC has continued to grow with the New York location that opened in 2016, which had record visitor numbers this summer and attracted the crowds that flocked to the recently opened Austin location.
Plans for MOIC in The Shops at Tribune Tower include the introduction of new features and attractions designed specifically for Chicago, including a CTA-inspired “L” car called Sprink-L, a giant putt-putt course with dessert -Theme and a pink Chicago dog ice cream treat and coffee shop with an eclectic menu and outdoor seating open to all, along with fan favorites like the Sprinkler Pool and Museum of Modern Ice Cream (MoMi) surrounded by spaces, which are imbued with the characteristic pink color of the museum. The opening of the MOIC in The Shops at Tribune Tower is planned for spring 2022.
Maryellis Bunn, Co-Founder and Creative Director at MOIC, says, “The opportunity to open one of the Museum of Ice Cream’s most ambitious formats in the Tribune Tower on the Magnificent Mile is incredibly exciting. The history of architecture, art, and revolutionary commerce in this district over the past 100 years makes this a perfect setting for the next iteration of the Ice Cream Museum. Not only will there be new installations, but MOIC Chicago will introduce an updated format to inspire families during the day and help adults celebrate in true MOIC style at night. We’re excited to bring the Museum of Ice Cream to Chicago’s historic Michigan Avenue, and even more excited to create new experiences and features that reflect and celebrate the essence of Chicago. ”
The Shops at Tribune Tower consists of 50,000 square feet of ornately designed retail space that anchors the ground floor of the iconic 36-story, 740,000-square-foot neo-Gothic Tribune Tower at 435 N. Michigan Avenue. The tower has been converted into 162 luxury condominiums that are now welcoming their first residents. The Shops at Tribune Tower expand the shopping and pedestrian engagement in this increasingly popular section of Michigan Avenue – the Magnificent Mile.
“The Museum of Ice Cream has raised the bar for customer loyalty and set a new standard for creative experiences. We believe this is the type of attraction that will draw many people to the area, that Pioneer Court will enliven other businesses and restaurants here on the Magnificent Mile and Riverwalk, ”said Shaul Cuba, Co-Founder and Principal of CIM Group. “The Shops at Tribune Tower provide significant first class retail space on Michigan Avenue, an area that is now the first choice for retailers entering the Chicago market. We’re aiming for a mix of traditional retail, digital retail expanding into physical spaces, and grocery and convenience stores that will serve Tribune Tower residents and the community as a whole. ”
MOIC’s flagship location opens up to the soon-to-be-completed Pioneer Court, an approximately 1.5-hectare public square that the CIM Group has redesigned as an inviting and activated landscaped common room in a park-like setting, which is also directly opposite the Apple Flagship store that attracts many visitors to its dramatic and creative space on the river. Pioneer Court creates a natural outdoor extension of The Shops at Tribune Tower, providing an expansive public space, event space and viewing corridor that connects the city, its people and the shops in an ongoing development of the Magnificent Mile.
“With the top-notch Apple flagship, the new development and restaurants along the river, and now our The Shops at Tribune Tower, which features a new public space and the popular Ice Cream Museum, we believe the already soaring customer base will increase, which indicates that this is the new top retail destination on the Magnificent Mile, ”said Cuba.
The Tribune Tower is a Chicago landmark that was originally built in 1925. Since purchasing the property in 2016, CIM Group and Golub & Company have maintained the building’s historic integrity while repositioning it that adds to the overall vibrancy and value of the area. The Tribune Tower is ideally located on Chicago’s Magnificent Mile, near a variety of public transportation, including CTA lines, which provide easy access to O’Hare and Midway International Airports.
In addition to the Tribune Tower, Chicago real estate’s CIM portfolio includes 444 N. Michigan Ave., the 36-story, 517,000-square-foot Class A office building on Magnificent Mile; Block 37, the 275,000-square-foot five-story retail center in Chicago’s Loop; mixed-use homes at 237 and 1643 N. Milwaukee Ave .; Paragon, a gated community at 1326 S. State St .; and the 1550 On the Park condominium complex.
About the CIM group
CIM is a community based real estate and infrastructure owner, operator, lender and developer. Since 1994, CIM has sought value on projects and positively impacts the lives of people in communities across America by donating more than $ 60 billion in major real estate and infrastructure projects. The diverse team of experts at CIM applies its broad knowledge and disciplined approach to the practical management of real estate from due diligence through operation to sale. CIM strives to make a meaningful difference in the world by implementing key environmental, social and governance (ESG) initiatives and improving every community it invests in. Further information is available at www.cimgroup.com.
About Golub & Company
Since its inception almost 60 years ago, Golub & Company, with its numerous institutional and private capital partners, has built a solid reputation as a trustworthy co-investor and developer with three generations of professionals. It’s a reputation based on a track record; Golub and its affiliates own, lease, or manage more than 50 million square feet of commercial, mixed-use, and multi-family real estate, including 45,000 residential units valued at over $ 10 billion in the US and internationally. For more information, please visit www.golubandcompany.com.
About the ice cream museum
Museum of Ice Cream transforms concepts and dreams into spaces that stimulate imagination and creativity. MOIC is designed as a culturally inclusive environment and community that inspires human connection and imagination through the universal power of ice cream. Museum of Ice Cream is a Figure8 brand.
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