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SAN FRANCISCO – (BUSINESS WIRE) – Cloudflare, Inc. (NYSE: NET), the security, performance, and reliability company that helps build a better Internet, announced today that it is the first to implement large-scale server support for early hints, a new one Internet standard that can help speed up websites on its network by 30% or more for free. By working with popular browsers, Cloudflare saves internet users time and creates faster, more seamless experiences for businesses and their users.
“Everyone should have access to the fastest, most reliable internet, and we’ve built our global network to deliver just that,” said Matthew Prince, Co-Founder and CEO of Cloudflare. “Now we’re going one step further and working with leading browsers like Google Chrome to accelerate millions of your favorite websites and applications for free.”
When you visit a website today, browsers cannot load it for you until they receive instructions from a server about all of the various elements, such as images and text, that need to be displayed. Now Cloudflare works directly with browsers to save an extra step and time on website loading. Cloudflare will give browsers an early warning so that they can start loading critical website elements before the server has finished processing the page. This will reduce the time between entering a website URL and the time that website finishes loading. In addition, the combination of the size and speed of its global network and the use of machine learning means that Cloudflare is able to do this without the server requiring additional measures.
“Entrepreneurs know that first impressions count. Shopify’s own data shows that a shop’s conversion rate increases by an average of 7% when the first page speed of the buyer journey is improved by 10%, ”said Colin Bendell, director of performance engineering at Shopify. “We see great promise in Early Hints as another tool to improve the performance and experience for all dealers and customers.”
To learn more about Early Hints, please check out the resources below or sign up for the beta here.
About Cloudflare
Cloudflare, Inc. (www.cloudflare.com / @cloudflare) is committed to helping build a better internet. Cloudflare’s suite of products protects and speeds up any internet application online without adding hardware, installing software or changing a line of code. With internet properties powered by Cloudflare, all web traffic is routed through its intelligent global network, which gets smarter with every request. As a result, they see a significant improvement in performance and a decrease in spam and other attacks. Cloudflare was included in Entrepreneur Magazine’s list of Top Company Cultures 2018 and was voted one of the most innovative companies in the world by Fast Company 2019. Cloudflare is headquartered in San Francisco, California with offices in Austin, TX, Champaign, IL, New York, NY, San Jose, CA, Seattle, WA, Washington, DC, Toronto, Lisbon, London, Munich, Paris, Beijing, Singapore, Sydney and Tokyo.
© 2021 Cloudflare, Inc. All rights reserved. Cloudflare, the Cloudflare logo, and other Cloudflare marks are trademarks and / or registered trademarks of Cloudflare, Inc. in the US and other jurisdictions. All other brands and names mentioned herein may be trademarks of their respective owners.
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