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US entrepreneur and business tycoon Elon Musk during a visit to the Tesla Gigafactory plant under construction on August 13, 2021 in Grünheide near Berlin. (Photo by Patrick Pleul / POOL / AFP) (Photo by PATRICK PLEUL / POOL / AFP via Getty Images)
PATRICK PLEUL / POOL / AFP via Getty Images
It was inevitable that after Elon Musk moved to Austin, he would have to start microbrewing. At the beginning of this month, at the celebration of a new gig facility in Grünheide at the Gigafactory Berlin-Brandenburg County Fair, the Tesla founder announced a new company beyond his fascination for cars, space, meme cryptocurrency and the move to Texas: Giga beer.
The upcoming brew was blurted out as an afterthought to everything else Tesla is up to these days, but Musk previewed the beer wrapped in a futuristic bottle no Koozie can ever hold.
Elon Musk, CEO of Tesla, will show a mock-up of Tesla “Giga Beer” at the Gigafactory Berlin-Brandenburg-Kreismesse on October 9, 2021. (Photo by Patrick Pleul / picture alliance via Getty Images)
picture alliance / dpa / picture alliance via Getty I.
Tesla has registered the trademarks “Giga Beer” and “Giga Beer” with the US Patent and Trademark Office, according to Aaron Chamberlain of Texas Monthly. But an emerging Austin-based brewery called Starbase Brewing registered a trademark for “GigaBeer” (no space) on the same day as Tesla, according to Chamberlain. , authorized, endorsed, or in any way officially affiliated with SpaceX or any of its subsidiaries or affiliates “?
(Starbase Brewing states that they are just “huge fans” if not made clear by a full page on their website dedicated to events in Starbase, Texas, updates, live streams, and footage of successful test flights on the Texas base dedicates spaceport.)
This wouldn’t be Musk’s first attempt at alcoholic beverages packaged in awkwardly shaped containers. Tesla released a tequila in a lightning-shaped bottle in 2020 based on a joke Musk made on Twitter. The $ 250 tequila has long been sold out.
Will Musk join the ranks of other celebrities with mediocre alcohol brands? We will see.
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