Parsley App Launches In Austin

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Appoints industry veterans Mason Arnold and Sloan Foster to the leadership team

Published: October 27, 2021 12:18 PM CDT|Updated: 1 hour ago

Austin, Texas, October 27, 2021 / PRNewswire / – Parsley, the food and community platform for chefs and eaters, today announced the launch of their app-based service in. known Austin along with the appointment of industry veterans Bricklayer Arnold as CEO and Sloan Foster as COO.

With the Parsley app, customers can have homemade meals prepared by local aspiring home chefs for pickup or delivered directly to their door. The app can be used to discover meals based on preferences and geographic location. Categories are then filtered according to preferred amateur chefs and a rating system. Chefs stay connected to their community through personalized announcements and weekly menu sharing. The eaters can follow their favorite chefs and create plans based on their individual needs.

“We created Parsley with the intent to bring chefs and eaters together, and we’re thrilled to have Mason and Sloan leading the team,” said Doug Guller, co-founder of Parsley.

Arnold joins Parsley as CEO and becomes the Texas Extension. A serial entrepreneur with experience in fresh food, organic produce and sustainability, Arnold founded CeCe’s Veggie Co, which was recently voted number 3 on the Inc. 5000 list of the fastest growing companies in the country. Prior to Cece, he founded Greenling.com, the first and largest local / organic fresh food and grocery delivery service in Texas. Arnold received the United FreshMKT Achievement Award for excellence and innovation in the food sector in 2018 and was named “Eco Leader of the Year” by the Austin Business Journal in 2010. Mason and his companies have also received National Innovation Awards from the CPG Industry Groups, Dell Computers, and PC Magazines.

“I’m really excited to help people connect with their neighbors and build a food-related community,” says Arnold. “For me, it’s not just about home-cooked meals, it’s about rebuilding our relationships with others after some very challenging times.”

Foster joins Parsley as COO and will oversee the market expansion. A seasoned executive, Foster’s most recent project was CEO and co-founder of AutoThink, where she led the company to quickly develop a solution for the emerging automotive pickup and drop-off market.

“Using my logistics expertise to grow parsley by connecting communities through home cooking is so exciting,” says Foster.

Now available on the Appstore and Google Play wants to make Parsley Groceries affordable and conveniently accessible on your mobile device. More information is available at www.parsley.app.

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