Cloudflare Collaborates with Microsoft and Major Search Engines to Help Improve Websites’ Search Results

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SAN FRANCISCO – (BUSINESS WIRE) – Cloudflare, Inc. (NYSE: NET), the security, performance, and reliability company that helps build a better Internet, has announced that it is partnering with Microsoft, Yandex, and other leading search engines to help businesses do what possible timely and relevant search results for your customers. By participating in the IndexNow.org initiative, Cloudflare enables websites to automatically notify search engines when content is created, updated, or deleted so that it can be crawled more efficiently. Now all Cloudflare customers can ensure that users can see the latest version of their content with a single click.

Search engines use a complex network of bots to crawl the ever-changing content on the Internet so people can find relevant, up-to-date content. Today around 45% of Internet traffic comes from web crawlers and bots. To make crawlers more efficient on the web, Cloudflare introduced Crawler Hints – an easy way to signal bot developers when content has been changed or added to a website so they can make more efficient decisions about what to crawl. Additionally, website owners can improve website performance by reducing unnecessary bot traffic and delivering timely content, which ultimately helps improve search rankings. Now Cloudflare uses the IndexNow standard to bring crawler notices to the major search engines.

“A fast, reliable website and timely search results are at the heart of any growing business, whether it’s a start-up or a Fortune 500 company. From the very beginning, we’ve worked to help our customers get the speed, reliability, and security they need to do their business, ”said Matthew Prince, Co-Founder and CEO of Cloudflare. “Today we’re going one step further by partnering with Microsoft and other major search engines to help every website owner reduce inefficiencies while delivering reliable, relevant, and timely online experiences to their users.”

Cloudflare’s global network spans more than 250 cities in over 100 countries and serves millions of Internet properties. Now every Cloudflare customer can opt for crawler notices with a single click on their dashboard – for free – to automatically start sending notices to search engines when content on their website has been changed.

“The cache data from CDNs is a really valuable signal that the content is up-to-date. As one of the leading CDNs, Cloudflare is key to introducing IndexNow to become an industry standard that is actually used by much of the Internet, ”said Fabrice Canel, Principal Program Manager, Microsoft Bing. “Cloudflare made a really simple 1-click button for their users to start using right away. Cloudflare’s mission to help build a better internet fits well with the reason we launched IndexNow, which is to make search more efficient and effective. ”

“Yandex is excited to join IndexNow as part of our long-term focus on sustainability,” said Maxim Zagrebin, Head of Yandex Search. “We worked with the Cloudflare team in early tests to integrate their caching signals into our crawling mechanism via the IndexNow API. The results have been great so far. ”

For more information on Cloudflare crawler notices and the Microsoft Bing IndexNow program, see these resources:

About Cloudflare

Cloudflare, Inc. (www.cloudflare.com / @cloudflare) is committed to helping build a better internet. Cloudflare’s suite of products protects and accelerates any internet application online without adding hardware, installing software or changing a line of code. With internet properties operated by Cloudflare, all web traffic is routed through its intelligent global network, which gets smarter with every request. As a result, they see a significant improvement in performance and a decrease in spam and other attacks. Cloudflare was included in Entrepreneur Magazine’s list of Top Company Cultures 2018 and was voted one of the most innovative companies in the world by Fast Company 2019. Cloudflare is headquartered in San Francisco, California and has offices in Austin, TX, Champaign, IL, New York, NY, San Jose, CA, Seattle, WA, Washington, DC, Toronto, Lisbon, London, Munich, Paris, Beijing, Singapore, Sydney and Tokyo.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that involve significant risks and uncertainties. In some cases, you can identify forward-looking statements by the words “may”, “will”, “should”, “expect”, “research”, “plan”, “anticipate”, “may”, “intend”, “Aim”, “project”, “consider”, “believe”, “estimate”, “predict”, “potentially” or “continue” or the negative of these words or other similar terms or expressions that affect our expectations, strategy, plans or intentions. However, not all forward-looking statements contain these identifying words. Forward-looking statements expressed or implied in this press release include, but are not limited to, statements about the benefits to our customers of using the Cloudflare Crawler Notices, our other products and technologies and the IndexNow standard, the expected functionality and performance of the Cloudflare Crawler Notices, and our other products and technologies, our technological development, future operations, growth, initiatives or strategies, and comments from our CEO and others. Actual results could differ materially from those expressed or implied in forward-looking statements due to a number of factors including, but not limited to, the risks identified in our filings with the Securities and Exchange Commission (SEC), including our annual report on Form 10-Q, filed May 7, 2021, and other filings we may make with the SEC from time to time.

The forward-looking statements made in this press release address only events as of the date the statements were made. We undertake no obligation to update any forward-looking statements in this press release to reflect events or circumstances after the date of this press release or new information or the occurrence of unforeseen events, except as required by law. We may not achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements.

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