Marketers Can Now Seamlessly Integrate TrustRadius and 6sense Intent Data for Better Results | News

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Austin, Texas, September 8, 2021 / PRNewswire / – TrustRadius, the most trusted enterprise technology customer reviews platform, today announced the introduction of seamless data integration with 6sense, the leading account engagement platform.

Customers can now access downstream intent data from TrustRadius directly within the 6sense platform.

6sense customers can now access it Downstream intent data from TrustRadius directly within the 6sense platform to reach ready-to-buy target groups and create better customer experiences.

“Reputable buyers use TrustRadius to make purchasing decisions. Their behavior translates into data-intent signals. These downstream signals are some of the strongest on the market. We’re excited to partner with 6sense to give marketers access to this third-party data-intent data.” says TrustRadius CEO Vinay Bhagat.

“This unique intent data from the TrustRadius platform complements the 6sense Intent Data Network and builds on our commitment to support marketing and sales in getting the most out of the dark funnel,” says 6sense SVP of Product & UX, Amar Doshi.

Companies like Planful, WatchGuard, and ThoughtSpot are already using this integration to enhance their ABM efforts.

“Over 15% of our accounts increased the purchase phase when we integrated TrustRadius intent data into 6sense. – Emily Ross, Senior Manager of Demand Generation at Planful.

“Before this integration, we always had great results with TrustRadius Intent data within 6sense. This integration makes intent data and segmentation a more scalable strategy for our team are evergreen. “- Alex McWethy, Director of Demand Generation at WatchGuard Technologies

The TrustRadius and 6sense integration available today is easy to set up and use in a matter of hours. All 6sense customers can access TrustRadius intent signals within the 6sense segmentation by contacting their 6sense customer success managers.

Take part in this webinar to learn how the Demand Generation Leaders at Planful and WatchGuard are increasing success with TrustRadius Intent Data and 6sense.

TrustRadius helps technology buyers make better decisions, and helps vendors tell their unique story, improve conversion, attract high-intent buyers, and gain customer insights. Each month, over 1 million B2B technology buyers, over 50% from large corporations, use verified reviews and reviews on TrustRadius.com to make informed purchasing decisions. Headquarters in Austin, TX, TrustRadius was founded by successful entrepreneurs and is supported by Mayfield Fund, LiveOak Venture Partners and Next Coast Ventures.

the 6sense The Account Engagement Platform helps B2B sales and marketing teams use the power of AI, big data, and machine learning to achieve predictable revenue growth. 6sense detects anonymous buying behavior and prioritizes fragmented data to focus on ready-to-buy accounts and engages resilient buying teams with personalized multi-channel, multi-touch campaigns. Led by Jason Tapes, 6sense helps sales teams know everything they need to know about their buyers so they can easily do whatever they need to to generate more opportunities, increase deal size, get into opportunities faster, and compete and win more often to win.

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SOURCE TrustRadius, Inc.

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