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Austin, Texas, November 8, 2021 / PRNewswire / – Open Mortgage, a multi-channel mortgage lender dedicated to making the dream of owning a home a reality Adam O’Daniel as Senior Vice President Marketing. O’Daniel will lead a team of high performing marketing and learning and development members and will lead all of Open Mortgage’s corporate marketing functions. In addition to leading customer relationship management (CRM) and market research initiatives, O’Daniel will oversee brand strategy, paid advertising, social media, email marketing, product marketing, media relations and communications. As a member of the Executive Leadership Team, he will help set the overall vision, mission, values and strategic goals of the company while defining and implementing Open Mortgage’s marketing strategy.
“Adam is a model leader with a proven track record of successfully building high-performing teams of strategic and creative marketers,” said Scott Gordon, Founder and CEO of Open Mortgage. “Open Mortgage is consistently ranked one of the top lenders thanks to our continued focus on our origination and service platform, as well as branding and enhancing our customer-centric experience, of which Adam will be an integral part.”
In his role as Senior Vice President of Marketing, O’Daniel will work to identify opportunities for improvement and adopt marketing best practices by optimizing data-driven insights to drive growth. O’Daniel will be responsible for developing marketing campaigns to support the company’s lenders and providing guidance company-wide on how to use social media to attract top talent and promote the Open Mortgage message. With the implementation of key research, planning and development of comprehensive digital programs, O’Daniel will use analytics to identify key performance indicators (KPIs) and drive insights and action while driving business development and CRM initiatives.
O’Daniel has 15 years of experience in marketing, communications, public relations, content strategy, financial journalism, writing and editing. Prior to joining Open Mortgage, he was Director of Marketing and Communications at Movement Mortgage, where he led marketing strategy for a retail division of 1,500 loan officers, Officer Recruitment Marketing, increasing annual retail sales by $ 8 billion to $ 30 billion during his tenure. O’Daniel graduated Winthrop University with a bachelor’s degree in mass communication.
About open mortgages
Open Mortgage is a multi-channel mortgage lender. At Open Mortgage, we believe that better is possible and we constantly strive to provide a better mortgage experience for everyone. We are committed to helping families buy a house. Open Mortgage was founded in 2003 and is headquartered in Austin, TX and has retail locations nationwide. For more information, see openmortgage.com.
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SOURCE Open Mortgage
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