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Things to know about Soona’s new Chief Operating Officer:
- The photo and video studio “fast casual” Soona has announced Dae Mellencamp as the company’s new Chief Operating Officer
- Mellencamp was previously the CEO and President of Vimeo (successfully went public in May 2021) and held other positions at About.com, TD Ameritrade, and others
- Mellencamp’s new position comes after the Series A financing round of $ 10.2 million in April 2021
The quote: Dae Mellencamp, COO of Soona
“Soona’s innovative brand and technology solve real-world speed and scale problems for e-commerce companies of all sizes of visual content. Combine that with Liz and Hayley’s dynamic leadership, a clear mission and a culture of innovation, and it has become an irresistible rare opportunity for growth that I can’t wait to drive and I am very excited to be a part of. “
Check out our other Soona coverage, hear interviews with Liz Giorgi, Co-Founder and CEO of Soona, on The tech.mn Podcast and Twenty Minutes.
Further information on the new COO of Soona can be found in the following press release.
DENVER – (BUSINESS WIRE) – Soona, the world’s first virtual content creation platform for e-commerce, announced today that it has hired veteran video and content manager Dae Mellencamp as Chief Operating Officer after serving two years served on the company’s advisory board. In her new role, Dae will leverage her previous experience and work at Vimeo, which put the company on the path to IPO in May 2021. Dae is credited with accompanying the organization in its critical growth phases in a similar B2B capacity.
“Dae has an exceptional ability to deliver customer insights into remarkable customer and operational results,” said Liz Giorgi, Co-Founder and CEO of Soona. “Her leadership style is unmatched and we are excited that she is helping us build the next big company in the e-commerce technology stack.”
Mellencamp most recently served on the Board of Directors and as Chief Operating Officer of Gaia, Inc. She previously held critical positions in content strategy and product management at About.com, The New York Times, and TD Ameritrade. She will oversee the core areas of the company that support the virtual filming experience from the creative teams to operations and customer support to the sales teams.
“Soona’s innovative brand and technology solve real-world speed and scale problems for e-commerce businesses of all sizes of visual content,” said Dae Mellencamp, COO of Soona. “Combine that with Liz and Hayley’s dynamic leadership, a clear mission and a culture of innovation, and it has become an irresistible rare opportunity for growth that I can’t wait to drive and I am delighted to be a part of . “
“The best brands know that visual assets make all the difference in the competitive e-commerce industry,” said Hayley Anderson, Soona co-founder and chief creative officer. “Dae brings a dynamic understanding of the visual and business needs that drive demand for Soona.”
How balda works:
Customers simply book a shoot in Soona’s self-service software, choose from curated designs or take a style quiz to discover the visual personality of their brand, and choose from the network of models, stylists and props.
Customers send their products and take part in their shoot online in real time. Clients are obsessed with Soona’s proprietary virtual shoot as they can give feedback to the crew like they would on a personal set and see instant changes and improvements on the dashboard.
The $ 39 la carte menu, which sells photos for $ 39 and video clips for $ 93, also means brands only buy the content they love and get it back within 24 hours.
Brands can easily organize content within the platform, revisit previous recordings, download all previously purchased content and shop their previous recordings for additional content at any time.
With Soona’s 5-star Shopify app, brands can then share content on their shop and product listing pages with just one click.
The entire process is made possible by Soona’s groundbreaking technology: Virtual Shootings from Camera to Cloud. Customers can see images and video clips within seconds of triggering the camera. This transparency enables global collaboration and lead times unprecedented in the industry.
With over 7,000 customers including Lola Tampons, The Sill, and Wild Earth, and three hubs in Austin, TX; Denver, CO; and Minneapolis, MN, helps Soona companies sell online and in-store products in four core industries: Beauty and Cosmetics, Fashion and Shoes, Housewares, and Pet Supplies. For more information on how Soona can help your brand, please visit: Soona.co.
About balda
Soona is a fast, casual content platform that helps brands create professional-quality photos and videos. The company was founded in 2019 by Liz Giorgi and Hayley Anderson after successfully acquiring their first company, Mighteor. Liz and Hayley are a dynamic founding team with a shared vision to use technology to improve the work of creatives and improve access to quality custom content.
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