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SUGARBEAR ANNOUNCES STRATEGIC GROWTH INVESTMENTS FROM NEXUS CAPITAL AND SENSITIVE PARTNERS
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Sugarbear specializes in vegan vitamin-based solutions that are used in the United States of America with organic and vegetable ingredients. Taking advantage of its reputation for delivering high quality, world class wellness solutions, Sugarbear plans to expand its product offering from gummy bears to additional vitamin fortified innovations and to offer its customers a 360 degree approach to beauty and wellness. This new investment will support the implementation of its strategic vision for the company, including expanding its leading market position in hair and other functional nutritional supplements, as well as accelerating growth in domestic and international markets.
“We are excited to have the opportunity to work with Nicole and the Sugarbear team to support the company’s continued success and development from a category-defining gum vitamin brand to a more holistic beauty and wellness company,” said Michael Cohen, Partner at Nexus. “Nicole is a truly visionary and inspiring founder, and we look forward to our partnership as she redefines wellness / beauty from the inside out with her innovative products.”
“Nicole and the Sugarbear team’s passion for providing environmentally friendly, high quality products with a repeatable innovation process makes this an exciting partnership,” said Amin Maredia, Managing Partner at Sinnvolle Partner. “We look forward to supporting Nicole’s vision and leveraging our shared operational experience to accelerate growth at Sugarbear.”
Kirkland & Ellis LLP acted as legal advisor to Nexus and Meaningful Partners. Sugarbear was advised on legal matters by Goodwin Proctor LLP and Deloitte Corporate Finance LLC acted as exclusive financial advisor to the company on the transaction.
About Zuckerbär:
Sugarbear was founded in 2015 and was immediately successful with the launch of its first iconic blue bear gum “Hair Vitamin”, which has been the number 1 gum vitamin since its launch in early 2016 on Amazon, expanded into multivitamins and sleep vitamins, specializing in vegan, great tasting and high quality complex vitamin formulations that work. Sugarbear products are sold worldwide and are available online at Sugarbearhair.com, SugarbearVitaminCare.com and Amazon.com, and in retail stores through partners such as Ulta and Target.
About Nexus Capital Management LP:
Nexus is an alternative asset management company based in Los Angeles, California which was founded in 2013. Nexus has a flexible investment mandate that focuses on creating long-term value through partnerships with leading management teams and companies. More at http://www.nexuslp.com.
About meaningful partners:
Sensible partners, with offices in Los Angeles, California and Austin, TX focuses on partnering with targeted consumer businesses with relevant and specific long-term consumer trends. Meaningful partner makes control and minority stakes in $ 10 million to over $ 50 million in mid-market and high-growth companies and is led by an experienced investor and operator management team. More at https://meaningfulpartners.com.
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